Helping media, creative + impact leaders at pivotal moments decide what’s next and make it happen
• Clarify your strategy
• Make better, faster decisions
• Reduce noise + friction
• Tell your story effectively

When you’re trying to do big things, I can help you:
Make better, faster decisions
The pressure and loneliness of being a top decision maker can feel relentless. When you're navigating complex, high-stakes demands, I'll help you think through big decisions and move forward decisively.
Be more strategic and less reactive
When you need to tackle crucial strategic questions, it can feel impossible to find time and space amid the daily churn. I will help you stay focused on what matters most and set big-picture goals you can really achieve.
Foster more team collaboration
Do your team dynamics fuel creativity and collaboration or animus and bad vibes? When people issues are getting in the way of the work, I can help you figure out what's off, how to strengthen relationships and get more done together.
Help your managers become leaders
In a fast-changing world, managers at all levels face unprecedented demands. Through a lively mix of 1:1 coaching and group learning, we'll help leaders at every level develop confidence, navigate complexity and communicate with clarity.
Attain more success + satisfaction at work
Seeking a new career path or trying to make your current one better? I'll help you determine where your talents meet a changing market. Services include strategy, interview prep, offer negotiation and coaching for success in a new role.
Find the right words when it really counts
Drawing on decades in writing and storytelling, I help leaders become more comfortable, persuasive communicators. Whether internally or externally, in writing or on the public stage, you'll never sound like a robot. Even if you are a robot.
“We hired Faye to help define our growing company’s mission and values, set realistic business goals, then get our team onboard. Our sessions not only surfaced great ideas, they had our team feeling smarter, more capable and more engaged. As a strategist and facilitator, Faye has a special skill for asking the right questions then pushing past vague responses to get at critical insights.”
— President, NYC Playground Design + Planning Firm
“My time with Faye is my favorite meeting every week — it's always so energizing. She has helped me hone my strategic and management skills and navigate complex challenges with strength and clarity. Most importantly, Faye has guided me in achieving tangible results without compromising my authenticity.”
— Executive Director of Women's Rights Legal Policy Organization
“When leading a nonprofit in need of change, everything is moving so fast it's hard to know what to tackle first. As a new executive director, weekly sessions with Faye give me the time and space to face the hard questions and gain clarity about how to move forward.”
— Executive Director, Non-Profit Cultural Venue
“I was trying to write a book proposal in a time when I was completely broken. Faye saw my potential when I could barely stand to look at myself and helped pull myself back to me. She coached me out of my stuck-ed-ness and into a book proposal that led to my biggest advance yet.”
— New York Times Bestselling Non-Fiction Author
“Faye is different from other coaches because she really leverages her media background to zero in on messaging and branding. She has a strong bias for action and no BS.”
— Senior Leader in Risk Management
“Faye’s decision-making framework is a huge resource. If I had a significant decision to make or other challenge I would call Faye to help me think through it.”
— Executive Director, Transit Non-Profit
“I came to Faye with only a vague idea of how she might help. What I found was genuinely life-changing support. When I struggled to see outside day-to-day crisis, she kept my focus on what mattered most. She also helped me strategically address the challenges I was facing and ultimately navigate a new opportunity. I'm continuing to work with her in my new role!”
— Executive Director, Los Angeles Arts Non-profit
“Faye's coaching is truly exceptional. A journalism
background gives her a unique ability to help clients identify their goals and create plans to achieve them. She's also unafraid to challenge her clients and help them overcome obstacles while providing unwavering support and accountability.”
— Agency Founder, Non-Profit Communications
CLIENT TALK

When you’re at a pivotal moment, the right questions can change everything.
The best leaders don’t just have answers — they know which questions uncover insight, clear roadblocks and open up new opportunities. That’s what keeps teams moving forward, even in high-pressure environments like newsrooms, creative enterprises and mission-driven ventures.
My coaching draws on years in New York media, where survival meant asking sharp questions under relentless deadlines — and later as a senior leader in NYC economic development, where the right questions determined whether policy succeeded or failed.
As a coach, I've found that a journalism background helps in just about every way: getting to core issues quickly, activating progress from the first session, helping clients communicate and sparking meaningful conversations with groups and teams.
If you’re facing new demands, stepping into greater responsibility or leading a team through an ever-changing landscape, coaching can help you stay grounded, focused and effective. That's why so many top executives will tell you that coaching has been key to their own growth.
If you’d like to explore whether my approach can help you or your team, I offer a free 30-minute intro call.
There are a lot of good coaches out there. Here’s how I’m different.
Things I’ve done
First Executive Director of Women.NYC, serving New York women through salary negotiation training, business bootcamps, 1:1 career coaching and more. We also advocated for childcare as an economic development issue.
Led innovation sector growth for the New York City Economic Development Corporation, helping New Yorkers of all backgrounds future-proof their careers by tapping into growth industries.
Achieved ICF ACC-level coach certification after studying at Brown University as well as the Center for Executive Coaching.



Led a collaboration between First Lady Michelle Obama and seven top American fashion designers to create an original line of tote bags to benefit Let Girls Learn.


Have held senior positions across print, digital, video and e-commerce at New York Magazine, the New York Post, The New York Observer, A+E Networks and InStyle.
Currently serve as a board member for the Borscht Belt Museum, a new museum celebrating the Catskills resort era.


Founded Brokelyn, a buzzy local site (sold in 2016) about life on the cheap In Brooklyn. Drove revenue via a viral series of beer, wine and cocktail passports to hundreds of Brooklyn bars.
Wrote the Style & Error humor column for InStyle magazine, chronicling my misadventures in personal style.