Helping media, creative + impact leaders at pivotal moments decide what’s next and make it happen
• Clarify your strategy
• Make better, faster decisions
• Activate your plan smartly
• Tell your story persuasively

When you’re trying to do big things, I can help you:
Make better, faster decisions
Have a big decision to make? My simple framework helps you determine the best path forward based on what matters most. After a single session, you'll be able to stop circling and move forward with a new sense of clarity.
Be more strategic and less reactive
When you need to tackle big-picture questions, it can be hard to figure out where to start, especially when everything feels urgent. I'll help you stay focused on what matters most and set goals you can actually achieve.
Foster more team collaboration
Do your team dynamics fuel creativity and collaboration or toxicity and bad vibes? When people issues are getting in the way of success, I can help you figure out what's not working and how to get more done together.
Help your managers become leaders
Don't promote your strong producers without giving them the tools to succeed. Through a mix of 1:1 coaching and group learning, I can help leaders at every level think strategically, delegate effectively and communicate with clarity and authority.
Attain more success + satisfaction at work
Seeking a new role or trying to make your current one better? Together, we'll map your strengths to the market and craft your story compellingly. We'll also collaborate on networking, interviewing, negotiating offers and starting off strong in a new position.
Find the right words when it really counts
Drawing upon decades as a professional writer and editor, I can help you become a more comfortable, persuasive communicator. Whether internally or externally, in writing or on the public stage, you'll never sound like a robot. Even if you are a robot.
“Faye brings a grounded, clear-eyed perspective and a refreshingly straightforward approach. Because of her newsroom background, she instinctively understands the complexities of leading creative teams in fast-moving, high-stakes environments. We’ve navigated a wide range of challenges, and her insight, pragmatism and strategic guidance have been invaluable at every step.”
— SVP, The Wall Street Journal
“We hired Faye to help define our growing company’s mission and values, set realistic business goals, then get our team onboard. Our sessions not only surfaced great ideas, they had our team feeling smarter, more capable and more engaged. As a strategist and facilitator, Faye has a special skill for asking the right questions then pushing past vague responses to get at critical insights.”
— President, NYC Playground Design + Planning Firm
“My time with Faye is my favorite meeting every week — it's always so energizing. She has helped me hone my strategic and management skills and navigate complex challenges with strength and clarity. Most importantly, Faye has guided me in achieving tangible results without compromising my authenticity.”
— Executive Director of Women's Rights Legal Policy Organization
“When leading a nonprofit in need of change, everything is moving so fast it's hard to know what to tackle first. As a new executive director, weekly sessions with Faye give me the time and space to face the hard questions and gain clarity about how to move forward.”
— Executive Director, Non-Profit Cultural Venue
“I was trying to write a book proposal in a time when I was completely broken. Faye saw my potential when I could barely stand to look at myself and helped pull myself back to me. She coached me out of my stuck-ed-ness and into a book proposal that led to my biggest advance yet.”
— New York Times Bestselling Non-Fiction Author
“Faye is different from other coaches because she really leverages her media background to zero in on messaging and branding. She has a strong bias for action and no BS.”
— Senior Leader in Risk Management
“Faye’s decision-making framework is a huge resource. If I had a significant decision to make or other challenge I would call Faye to help me think through it.”
— Executive Director, Transit Non-Profit
“I came to Faye with only a vague idea of how she might help. What I found was genuinely life-changing support. When I struggled to see outside day-to-day crisis, she kept my focus on what mattered most. She also helped me strategically address the challenges I was facing and ultimately navigate a new opportunity. I'm continuing to work with her in my new role!”
— Executive Director, Los Angeles Arts Non-profit
“Faye's coaching is truly exceptional. A journalism
background gives her a unique ability to help clients identify their goals and create plans to achieve them. She's also unafraid to challenge her clients and help them overcome obstacles while providing unwavering support and accountability.”
— Agency Founder, Non-Profit Communications
CLIENT TALK
There are a lot of good coaches out there. Here’s how I’m different.

When you’re at a pivotal moment, the right questions can change everything. They can remove roadblocks, spark transformational insights and lead you to new opportunities.
My approach to leadership and team coaching was forged in NYC newsrooms, where your survival hinges on your ability to figure out the right questions, often on the fly. Later, working in NYC government, I learned that you can't make good policy decisions without good questions. And without a well-designed communication strategy, even the best ideas go nowhere.
As a coach, my inquiry and communication skills help clients get to core issues quickly, find clarity in complexity, move forward decisively and craft messages that land. I also draw upon my experience in economic development to help clients uncover career and business opportunities in any economy.
Making big things happen isn’t easy — ask any accomplished person you know. Increasingly, great leaders at all levels will tell you that coaching helped them get where they are now.
To explore whether my approach can help you, I offer free, 30-minute intro calls.
Things I’ve done
First Executive Director of Women.NYC, serving New York women through salary negotiation training, business bootcamps, 1:1 career coaching and more. We also advocated for childcare as an economic development issue.
Led innovation sector growth for the New York City Economic Development Corporation, helping New Yorkers of all backgrounds future-proof their careers by tapping into growth industries.
Achieved ICF ACC-level coach certification after studying at Brown University as well as the Center for Executive Coaching.



Led a collaboration between First Lady Michelle Obama and seven top American fashion designers to create an original line of tote bags to benefit Let Girls Learn.


Have held senior positions across print, digital, video and e-commerce at New York Magazine, the New York Post, The New York Observer, A+E Networks and InStyle.
Currently serve as a board member for the Borscht Belt Museum, a new museum celebrating the Catskills resort era.


Founded Brokelyn, a buzzy local site (sold in 2016) about life on the cheap In Brooklyn. Drove revenue via a viral series of beer, wine and cocktail passports to hundreds of Brooklyn bars.
Wrote the Style & Error humor column for InStyle magazine, chronicling my misadventures in personal style.